As locals go global, global’s are trying local – are QSRs right in Localizing the menu in India?

Recently I wrote about QSR (Quick Service Restaurants) losing steam and the culprit could well be poor and sub-standard customer service and not economy and slowdown. (Slowing sales at QSR – Will anybody look at the Quality angle?) Few days ago, Economic Times had an article on how Pizza hut and KFC are suffering from … Continue reading As locals go global, global’s are trying local – are QSRs right in Localizing the menu in India?

Slowing sales at QSR – Will anybody look at the Quality angle ?

Last year I had written about how I am bored of the same menu at Barbeque Nation. “Why I don’t like Barbeque Nation anymore?  It invited many comments including one from a friend who said “I agree with this and in as many words”. Last few months have seen leading publications in India, talk about … Continue reading Slowing sales at QSR – Will anybody look at the Quality angle ?