As locals go global, global’s are trying local – are QSRs right in Localizing the menu in India?

Recently I wrote about QSR (Quick Service Restaurants) losing steam and the culprit could well be poor and sub-standard customer service and not economy and slowdown. (Slowing sales at QSR – Will anybody look at the Quality angle?) Few days ago, Economic Times had an article on how Pizza hut and KFC are suffering from … Continue reading As locals go global, global’s are trying local – are QSRs right in Localizing the menu in India?